Qualitative vaping research: “It's a bit much, sounds like every puff is going to kill you. It just doesn't match what I know”
A recent study conducted in Queensland, titled “Co-Designing AI-Generated Vaping Awareness Materials with Adolescents and Young Adults: A Qualitative Study,” offers valuable insights into youth engagement with public health messaging. The paper features rich qualitative data reflecting how young people perceive and respond to vaping-related messages.
These insights could be useful for educators, health professionals, and others working with young people who vape. The data offers insights on youth perceptions via six key themes found related to characteristics of effective youth vaping awareness materials:
Theme 1: Capture attention and engagement through visual appeal
Theme 2: Focus on immediate consequences over tong-term risks
Theme 3: Make messages relevant and relatable to young people
Theme 4: Provide clear calls to action using supportive language
Theme 5: Avoid ambiguity and fearmongering in vaping risk communication
Theme 6: Tailor messages for diverse values and motivations
Access the paper here. Co-designing AI-generated vaping awareness materials with Adolescents and Young Adults: A qualitative study